RushPrintNYC blog
Direct mail how-tos for contractors and local businesses
Step-by-step guides to our mailing tools, and plain advice on who to mail, how often to mail and how to tell what worked.
Direct mail basicsEDDM, Mail the Neighbors or your own list: which should you use?
There are three ways to put your postcard in the right mailboxes. Here is what each one does, what it costs today, and how to choose.
6 min read
How-to guideHow to use the EDDM route map, step by step
Pick the streets you want on a map, see the price as you click, and check out. Here is every step, with a real example from Long Island.
6 min read
How-to guideHow to use Mail the Neighbors after you finish a job
The neighbors watched you do the work. Here is how to put a postcard in their mailboxes in about two minutes.
6 min read
TargetingWho should get your postcard? A plain guide to targeting
Every home, homes and businesses, or only the houses that fit your work. Here is how each level of targeting works and when it is worth using.
7 min read
PlanningHow often should you mail the same neighborhood, and when?
One postcard introduces you. Repeat mailings are what get you remembered. Here is the schedule we recommend and how to time it.
5 min read
Measuring resultsHow to track a postcard mailing
Most businesses never find out which mailing made the phone ring. Four simple ways to know, and what we can print on the card to help.
6 min read